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The challenging growth of retail private labels

More and more consumers choose private labels from their retailer. This trend is across the total European market. When you as a retailer are able to expand your market share in private label, this will without any doubt, contribute to your brand loyalty.

Tailor made solution for private labels

Since we enjoy a challenge at Rodag Food, we would like to think along with you on how to improve the profitability per square meter in your freezer cabinet. With our wide scope of products, production and packaging possibilities, we are capable of offering tailor made solutions to your private label strategies.